By Phil Riske | Managing Editor
Arizona’s Clean Elections Commission is airing a public service announcement urging prospective voters to ignore all the political noise in the air and vote their conscience.
The question is: How do you arrive at a moral sense of who best to serve us?
With only two weeks left before the Nov. 4 General Election, you can’t drive down the street, watch TV or surf the net without seeing political ads, all of which are intended to play on your emotions — make you mad, make you sad, make you vote.
The latter might be those ads only value, but only if the information therein was truthful.
One of the dilemmas of modern day politics is although citizens decry negative advertising, it works. Hit pieces do backfire sometimes, but generally seem to sway support away from the candidates smacked by ambush ads.
Most prudent to ignore them.
Our job as a voter is to independently research the candidates and issues. Then and only then can we feel satisfied we made the votes influenced only by our own efforts to discover the facts — by our own moral sense, not someone else’s opinion.
Amidst all the noise, there is plenty of accurate information about candidates out there
Whether your candidates or your ballot issues win or lose, be satisfied you did what’s required of a voter.
Something for which thousands of public servants have devoted their lives, and thousands more have sacrificed their lives.
