With moderate drinking under fire, alcohol companies go on offensive

New government health policies are pressuring the alcohol industry in some of its biggest markets, including the U.S., the U.K. and Russia. :PHOTO- VASILY MAXIMOV:AGENCEPublic-health officials who long said light drinking was good for the heart are now warning of cancer risks, causing ripples through the alcohol industry

By Justin Scheck and Tripp Mickle | The Wall Street Journal

At a brewers’ conference this spring, an alcohol lobbyist fired a warning shot in what has become a multimillion-dollar global battle. Public-health officials “want to tell you that alcohol causes cancer,” Sarah Longwell, managing director of the American Beverage Institute, told the crowd. The industry, she said, was in danger of losing its “health halo.”

For decades, beer, wine and liquor producers have been helped by a notion, enshrined in a number of governments’ dietary advice, that a little alcohol can provide modest coronary and other health benefits.

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