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Homebuyers willing to sacrifice square footage for bigger yard

Posted by   /  August 16, 2017  /  No Comments

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Outdoor living is becoming just as important as the indoors. According to a consumer survey conducted by Wakefield Research on behalf of Taylor Morrison, a leading national homebuilder and developer, recent and prospective homebuyers are craving green space. More than half (56 percent) of homebuyers surveyed would be willing to sacrifice a larger house to obtain a bigger yard.

The survey also found the most important exterior feature of a home is distance from neighboring homes. Both millennials (48 percent) and non-millennials (53 percent) believe this breathing room is key, beating other curb appeal elements such as siding, driveway styles, exterior paint color and roofing finishes.

“Demand for more elaborate exterior space continues to rise and blending indoor-outdoor living to address customer preferences is critical to our success,” said Sheryl Palmer, Taylor Morrison chairman, president and chief executive officer. “At a time when land prices are escalating and local approvals can force smaller lot sizes, Taylor Morrison creatively maximizes limited areas—especially in urban locations—making the entire living experience that much more enjoyable.”

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