City council studies recommended Scottsdale 2.0 findings

This iconic downtown sign along Scottsdale Road signifies entering into what many consider the city’s Old Town area./File photo

By Melissa Fittro |Scottsdale Independent

The end of a four-year tourism strategic plan is near, and ultimately, some residential and commercial growth will be needed to carry Scottsdale’s flagship downtown and Old Town areas into the future, experts say.

Anchored by a multitude of local establishments, store fronts and art galleries, Scottsdale’s downtown area expands 1.3 square miles along Scottsdale Road, between Earll Drive to the south, Chaparral Road to the north, 68th Street to the west and Miller Road to the east.

Hodgepodged together is what local residents and tourists alike have come to love; the downtown area includes Scottsdale Stadium, Scottsdale’s Museum of the West, art museums, Fashion Square Mall and the Arizona Canal, among many other well-known places.

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