By Gary Nelson | The Arizona Republic
Mesa will carry a new brand into the global marketplace in an effort to attract visitors and the dollars they bring.
The theme “Mesa City Limitless” will be bolstered by artwork, logos and ads still under development, making its big debut at a major Las Vegas travel show in June.
Marc Garcia, president and CEO of Visit Mesa — formerly known as the Mesa Convention and Visitors Bureau — briefed the City Council on the new strategy last week.
He was accompanied by Jeff Miraglia of Mindset Inc., which Visit Mesa chose to develop the campaign after sifting proposals from about 10 ad agencies.
“City Limitless” has meanings that are both geographic and conceptual, Miraglia said.
Geographic, because the assets that the brand will advertise don’t stop at Mesa’s borders. They include the Tonto National Forest, attractions in Apache Junction, Queen Creek and the rest of the region.
Also: 18-home subdivision proposed for northeast Mesa
