By the Southeast Valley editorial board
(Editor’s note: Posting opinion pieces does not necessarily reflect the opinions of Rose Law Group.)
The concept of the “East Valley” hasn’t penetrated anyone’s consciousness outside of Arizona. So, the East Valley Partnership’s quest to rebrand the region was both wise and necessary.
The group, an assortment of business, government and education leaders, realized that the name “Phoenix” was necessary to include in the region’s identity.
After all, the city is the nation’s sixth largest and is the country’s largest state-capital city. And despite Arizona’s regrettable political follies in recent years, the city has retained a positive image with business leaders around the country.
So, now it’s “Phoenix East Valley,” a concept that is as simple and compact as it is easy to remember.
