By Erin Roman | Phoenix Business Journal
Businesses that report having a higher percentage of green business practices are also seeing higher sales, and much of that stemmed from the Great Recession, according to a study released this month by Green America, EcoVentures International and the Association for Enterprise Opportunity.
A survey of 1,305 small businesses nationwide conducted last summer found that those companies that labeled “deep green” and which took on the most green practices had stronger sales performances than the group of “light green” companies that took on few green initiatives during the recession.
The more environmentally friendly companies made up 27 percent of the survey while the less green companies made up 38 percent. A third group, known as “medium green” for undertaking some green initiatives, made up the other 35 percent of the study.
Michael Grossman, chairman of the Green Chamber: Greater Phoenix, said the green trend in Phoenix isn’t as big of an increase as what is reflected by the survey.
