Arizona Daily Independent
A new study from the Arizona State University W. P. Carey School of Business could change the way – and where – ads are placed.
Recent research shows that while many people stereotype political conservatives as stodgy and old-fashioned, they actually have a more adventurous side which seeks out variety in products. Researchers say if a company wants to introduce a new product, it might decide to target politically conservative neighborhoods and outlets like Fox News and The Wall Street Journal.
The new research, found online through the Journal of Consumer Psychology, includes three experiments in which political conservatives prove they are more likely to choose a variety of consumer products than their liberal counterparts.
Mandel and her co-author Daniel Fernandes, Assistant Professor at the Catholic University of Portugal, conducted a series of experiments which found that political conservatives wanted more variety in their products than liberals.
