By Eric Wesoff | GreenTech Media
Lyndon Rive, the CEO of SolarCity (SCTY), has a goal of 1 million solar rooftop customers within five years — helped in part by today’s announcement of buying a direct marketing partner, Paramount Solar, for $120 million. SolarCity will acquire Paramount Solar for $116 million in stock, and the rest in cash. Paramount Equity CEO Hayes Barnard will join SolarCity as chief revenue officer in charge of the firm’s sales and marketing groups.
The goal is to be at 1,000,000 solar rooftop customers by July 4, 2018.
It’s a “big deal,” said Rive, adding, “To achieve that target, we need to be the best.”
Rive said that meant incorporating Paramount’s “remote and virtual selling” into the SolarCity juggernaut in order to grow from today’s 68,000 customers to 1,000,000 rooftops.
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If you’d like to discuss energy issues, contact Court Rich, Co-Chair of Rose Law Group’s Renewable Energy Department at crich@roselawgroup.com
