(News Release)
NEW YORK, NY, September 30, 2013 – Branded Cities Network (“Branded Cities”) expanded their state-of-the-art digital broadcast network in Times Square with the addition of two high-profile, dynamic LEDs. These iconic digital displays, located at 1 Times Square and 7 Times Square, are among the most visible and photographed digital boards in the world commanding the attention of over 170 million tourists and New Yorkers year-round.
“Expanding our digital network into the most prominent focal point of Times Square significantly strengthens our platform for advertisers to reach the most sought after digital market in the world,” said Steve Ellman, Chairman and CEO of Branded Cities. “These additions to our portfolio provide a potent media mix of highly impactful street level exposure with 1 Times Square, while the iconic 7 Times Square display commands hundreds of millions of worldwide television impressions during the coverage of the infamous New Year’s Eve Ball Drop.”
“Branded Cities has made an impressive mark on the face of Times Square,” said Gerald Griffin, Senior Vice President of ABC Regional Sports & Entertainment Sales. “These two screens, coupled with their Nasdaq Tower asset, are a very welcome addition to our exclusive alliance with Branded Cities Network. With the redevelopment of the Times Square Plaza, we are particularly excited about the increased opportunities for companies to interact with consumers in innovative ways.”
Branded Cities and ABC Regional Sports & Entertainment Sales, through their strategic alliance, will jointly market and sell both 1 Times Square and 7 Times Square inventory as extensions of their existing Times Square Digital Network portfolio.
