(News release)
NEW YORK, NY, September 3, 2013: Branded Cities Network (“Branded Cities”), Panasonic Eco Solutions North America (“Panasonic”) and ABC Regional Sports & Entertainment Sales, (“ABC”), have created an alliance to upgrade and redesign the NASDAQ MarketSite Tower, one of the world’s most photographed, iconic outdoor digital signs that serves as the epicenter for NASDAQ OMX news and events. Through this alliance, New York City’s Times Square will be transformed using newly installed state-of-the-art technology with dynamic live content on the renowned seven-story NASDAQ MarketSite Tower. The giant, 10,800 square foot LED, located at the southeast corner of Broadway and 43rd Street, has been a fixture in the Times Square landscape since 1999.
Through their recent strategic alliance, Branded Cities and ABC will jointly market and sell the iconic NASDAQ OMX digital signage. “Branded Cities and Panasonic have secured exclusive marketing rights to one of the most coveted marquee LEDs in the world and we look forward to marketing alongside NASDAQ OMX,” said John Watkins, President, ABC National Television Sales.
Branded Cities operates several signs in New York City, and the marketing of the iconic NASDAQ OMX digital signage marks Branded Cities’ much anticipated entry into Times Square. “The NASDAQ OMX sign is a landmark in New York City because of its uniqueness and location where both marketers and consumers can greatly benefit from the display. We will bring new, engaging ways of reaching consumers,” said Steve Ellman, Chairman and CEO of Branded Cities Network.
“NASDAQ OMX has unmatched visibility assets and we are dedicated to continually enhancing our portfolio – which includes our MarketSite Tower – to ensure our issuers and member companies have a unique experience with one of the most celebrated and recognizable symbols in global capital markets,” said Bruce Aust, Executive Vice President, Corporate Client Group, NASDAQ OMX. “We look forward to working with Branded Cities, Panasonic and ABC to maximize our signage, and to power it with cutting edge, state-of-the-art technology to benefit our customers and all visitors to Times Square.”
In the coming months, Panasonic will replace the existing NASDAQ MarketSite sign with a new high resolution billboard that incorporates the latest outdoor surface-mount LED technology. The state-of-the-art display exceeds the 4K Ultra High Definition standard for vertical resolution and will feature advanced automated monitoring and diagnostics capability.
“The NASDAQ MarketSite is an iconic and ideal location and this project demonstrates Panasonic’s ability to provide innovative, end-to-end solutions in the LED display industry together with its partners,” said Jim Doyle, President of Panasonic Eco Solutions North America.
“As people experience Times Square, the newly upgraded NASDAQ Tower display will bring a renewed meaning to ‘seeing the bright lights of the big city’ and greatly increase the visibility of the video content, benefitting events, news, and advertisers.”
