Can solar be a differentiator in deregulated markets?

deregBy Herman K. Trabish | GreenTech Media

Retail electricity customers of Texas power provider Green Mountain Energy can now choose 100 percent solar-generated electricity at a one cent per kilowatt-hour premium.

Texas has become an intensely competitive market since deregulation in 2002.

For example, a zip code for a typical Houston suburb, entered into the state’s Power To Choose online marketplace returned 262 plan options including 71 plans for 100-percent renewable energy. Plans ranged from a six-month, $0.068 per kilowatt-hour contract with Reach Energy to a one-year, $0.139 per kilowatt-hour, 100-percent renewable energy contract with entrust Energy.

There were three Green Mountain 100-percent renewables contracts for that zip code, one for six months at $0.118 per kilowatt-hour, one at a month-to-month rate of $0.128 per kilowatt-hour, and a one year, $0.131 per kilowatt-hour contract. With the introduction of its new Solar SPARC program, Green Mountain will find out if a 100-percent solar contract can be a differentiator.

Continued: 

Also: Policy Blueprint for a Renewable Energy Future

If you’d like to discuss energy issues, contact Court Rich, director of Rose Law Group’s Renewable Energy Department at crich@roselawgroup.com

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