Project will showcase custom content for the world’s largest outdoor displays in Times Square and Las Vegas
(News release)
Bloomberg L.P. today announced that Branded Cities Network (“BCN”), a division of Phoenix-based EL Media Holdings USA, will broadcast digital videos that are custom designed for BCN spectacular screens in Times Square, Las Vegas and additional outdoor locations. This is one of the first projects by Bloomberg Media to leverage its expertise in high quality production to develop original video outside of Bloomberg-owned platforms.
Bloomberg’s content will feature short video clips that are designed to inform and entertain viewers by focusing on technology, luxury and business. “BCN is setting the standard for engaging the public with timely and compelling content on its outdoor digital network,” said Paul Bascobert, COO of Bloomberg Media, “and there is no better canvas to showcase the strength of Bloomberg Media’s original production capabilities than these screens in the center of cities.”
“As the leader in worldwide video streams, Bloomberg is quite successful in creating dynamic digital videos for a larger consumer audience,” said Steve Ellman, CEO/Chairman of Branded Cities Network. “We are excited to work with Bloomberg to develop and broadcast content for our daily digital network audience.”
In addition to the value of the digital content itself, BCN and Bloomberg plan to work with marketers to sponsor Bloomberg’s content on BCN’s Digital Network.
“Marketers have been consistently looking for ways to have their products highlighted in BCN’s programming and we are excited to have Bloomberg content to showcase,” Ellman said.
Given the flexible configuration of the screens, sponsors can exercise creativity in several different ways. Screen sizes span from 1,344 square feet to 18,360 square feet, which is longer than the length of a football field. Advertising opportunities include inventory on adjacent media, 5-second tags, and lead-in spots, all with full motion video and the ability to create engaging, interactive custom campaigns. The content being featured on the screens will capture people’s attention with videos that leverage Bloomberg’s strength in data to provide compelling consumer facts on topics ranging from travel, automotive, entertainment and even a special New Year’s Eve edition.
