By Darren DaRonco | Arizona Daily Star
Shakespeare once asked, “What’s in a name?”
For many Tucsonans, when it comes to the name Rio Nuevo, the answer is bureaucratic bumbling and squandered money.
Those negative connotations continue to haunt the current board to the point where some believe the name itself has stood in the way of progress.
“Rio Nuevo has a colorful past, and not all of it is positive,” said Rio Nuevo Chairman Fletcher McCusker. “It’s really hard to be drug around by the legacy of some the actions of our predecessors.”
So to get out from under the yoke of past misdeeds, the board is toying with a name change.
