Motto-a- motto: ‘Western town’ duel may put Scottsdale, Cave Creek in court

By Philip Haldiman | The Republic |

The battle over the West’s Most Western Town won’t be decided over a shootout at high noon.

But it could come to a head in a different sort of standoff — with Scottsdale drawing its big guns in court.

Scottsdale Mayor Jim Lane says legal action is possible if the Cave Creek Town Council approves a resolution that would allow the town to move forward with usurping Scottsdale’s motto, “The West’s Most Western Town,” as its own.

Scotsdale courtThe motto is not up for grabs, Lane told The Arizona Republic.

“If Cave Creek adopts this resolution, Scottsdale will begin exploring any legal remedies available for infringements on our trademark,” he said. “If they choose to take us down this path, they will have denigrated what was once a friendly relationship between our two communities.”

The city trademarked its 66-year-old motto with the U.S. Patent and Trademark Office in 2007.

Cave Creek Mayor Vincent Francia said the challenge is an opportunity for both communities to have fun together and garner some publicity in the spirit of the Old West.


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