Marketing deal at Westworld of Scottsdale ushers new era

WEstworldBy Terrance Thornton | Independent Newsmedia

Scottsdale City Council has approved a $200,000 payment to an outside third-party marketing enterprise in an effort to expand the value of Westworld and attract more key events year-round to the newly renovated facility.

The Dec. 10 municipal blessing — approved by a 4 to 3 vote — comes on the precipice of the expected Jan. 12 unveiling of the upgraded Tony Nelssen Equestrian Center, which came with a $42.8 million price tag in 2012.

Have you attended events at Westworld? See comment box

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