Selling Solar: Why Does It Cost $3K to Win a PV Customer in the US?

Selling Solar- Why Does It Cost $3K to Win a PV Customer in the US?Why does it cost $3K to win PV customer in the U.S.?

Eric Wesoff | GreenTech Media

Why is it so difficult to win a residential solar customer in the U.S.?

Why does it cost 49 cents per watt to acquire a customer in the U.S. while it costs less than 7 cents per watt in Germany?

That’s about $3,000 for the typical 6-kilowatt residential rooftop, according to Nicole Litvak, GTM Solar Analyst. (That 7 cents figure is from an LBNL study on soft costs; the 49 cent figure is from the GTM Research report on customer acquisition in solar. Note that 49 cents per watt is not far from the cost of the PV module itself.)

Continued:

Share this!

Additional Articles

Top master-planned communities for 2024

By AZ Big Media Here are the Top 10 master-planned communities in Arizona, based on public voting for the 2024 edition of Ranking Arizona, the state’s biggest and most comprehensive business opinion poll. Ranking Arizona

Read More »
News Categories

Get Our Twice Weekly Newsletter!

* indicates required

Rose Law Group pc values “outrageous client service.” We pride ourselves on hyper-responsiveness to our clients’ needs and an extraordinary record of success in achieving our clients’ goals. We know we get results and our list of outstanding clients speaks to the quality of our work.

December 2013
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
3031