Forget the regulatory crackdown in China. U.S. businesses are helping the controversial cryptocurrency known as bitcoin to make a price comeback.
On Saturday, Zynga, the San Francisco-based social game maker, quietly took to Reddit to announce that it’s now accepting bitcoins as a form of in-game payment. The pilot program, which Zynga is working on with bitcoin payment processor BitPay, will be offered for seven games including Farmville 2 and Castleville.
“Zynga is always working to improve our customer experience by incorporating player feedback into our games,” the company’s Reddit post said. “We look forward to hearing from our players about the bitcoin test so we can continue in our efforts to provide the best possible gaming experience.”