November 17, 2024 1:35 am
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Coyotes’ name change faces trademark tussle

CoyotesBy Caitlin McGlade | The Republic | azcentral.com

The Phoenix Coyotes’ marketing slogan once was “Hockey the hard way,” and that apparently extends even to a name change.

Coyotes team President and CEO Anthony LeBlanc announced last week that the National Hockey League franchise will become the Arizona Coyotes next season. However, a Phoenix man has already registered the trade name with the state and has sought federal trademark protection, although he so far has been denied.

Tony Fioretto also has registered other trade names with the state, including Phx Suns, Phx Cardinals, Phx Coyotes and AZ Diamondbacks, according to state records.

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If you’d like to discuss intellectual property issues, contact Robert Iussa, chairman Rose Law Group Intellectual Property Dept., riussa@roselawgroup.com

 

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