November 22, 2024 6:23 am
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Glendale launches branding campaign for Super Bowl

The Glendale Convention and Visitors Bureau will use a new logo in its communications and marketing this year. / Photo- City of Glendale
The Glendale Convention and Visitors Bureau will use a new logo in its communications and marketing this year. / Photo- City of Glendale

By Caitlin McGlade, The Republic | azcentral.com

Sixteen banners now hang from light posts boasting a “Super City” and a “Super Game”

The campaign is part of a new branding effort to stoke local excitement and reach out to visitors

The new logo designs and banners were free to the city

The Glendale Convention and Visitors Bureau takes about a dozen calls a day from prospective travelers

The big game is eight months away, but downtown Glendale already is dressing up for next year’s Super Bowl — 16 banners hang from light posts and boast of a “Super City” and a “Super Game.”

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