What is the Phoenix brand?

??????????????????????????????WP Carey ASU

The Phoenix metropolitan area – often called the Valley of the Sun or simply the Valley – is home to more than 4.3 million people living in 27 incorporated cities and towns and unincorporated counties. It covers a broad geography and diverse population. But what is the “Valley of the Sun” and what is its brand – and why does this matter?

Is Phoenix a thriving metropolitan where a resident has endless educational opportunities, a healthy job market with many innovative companies and an arts and culture scene to provide inspiration? Or an Old West town with outdated policies and ideas? Independent of objective facts – how are we perceived?

Panelists and members of the ASU Real Estate Council wrestled with these questions during a recent discussion hosted by the W. P. Carey School of Business. Entitled “Defining the Vision of the Valley,” the event included an audience-participation, Mad Libs-style game to tease out what the group hopes to see in the Valley’s future.

Continued:

 

Share this!

Additional Articles

Get Our Twice Weekly Newsletter!

* indicates required

Rose Law Group pc values “outrageous client service.” We pride ourselves on hyper-responsiveness to our clients’ needs and an extraordinary record of success in achieving our clients’ goals. We know we get results and our list of outstanding clients speaks to the quality of our work.

News Categories