Tostitos won’t renew as Fiesta Bowl sponsor after 18-year run

TostidosBy Michael Smith, John Ourand & Terry Lefton | SportsBusiness Journal

The new College Football Playoff is going to look a lot different than the old BCS, both on the field and off.

Two more brands that were closely linked to the BCS — Discover and Tostitos — have told ESPN that they are ending their title sponsorship of playoff bowl games, SportsBusiness Journal, a sister publication of the Phoenix Business Journal, reported today.

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