Attention real estate agents: Check your client’s personality

Screen Shot 2014-11-03 at 6.49.38 AMBy Stefanos Chen | The Wall Street Journal

Are you efficient, organized, thorough, diligent and detail oriented? Then you’re a good candidate for a fixed-rate mortgage.

A new study finds that personality traits can help predict our real estate decisions. Similarly, a second study finds that in states with a relatively predominant personality type, real-estate decisions often reflect that personality.

Researchers in the first study administered a widely used personality-assessment test to a diverse sample of 1,138 respondents. The test asks takers to rate themselves on a scale from 1 to 5 on questions that measure standard personality traits: Openness (think: artistic and imaginative), Conscientiousness (efficient, organized), Extroversion (sociable, energetic), Agreeableness (forgiving, undemanding) and Neuroticism (tense, moody).

Continued: 

Share this!

Additional Articles

News Categories

Get Our Twice Weekly Newsletter!

* indicates required

Rose Law Group pc values “outrageous client service.” We pride ourselves on hyper-responsiveness to our clients’ needs and an extraordinary record of success in achieving our clients’ goals. We know we get results and our list of outstanding clients speaks to the quality of our work.

November 2014
M T W T F S S
 12
3456789
10111213141516
17181920212223
24252627282930