By Phil Riske | Managing Editor
One of the original “Marlboro men” died in Wyoming earlier this week. Darrell Winfield of Riverton, Wyo., died at home at age 85. His obituary reads, “He loved horses, rodeo, especially team roping, ranching, and the cowboy way of life.”
SCENE SET: 1959, Cheyenne, Wyoming. I’m with several high school buddies at a favorite hangout that sells magazines. Thumbing through some car or sports magazine, I see the Marlboro Man for the first time.
Wow, he’s cool. I thought. He represented the kind of rugged masculinity that is Wyoming. I also noted the striking Marlboro logo.
I figured I’d be cool too if I smoked Marlboros.
Little did I know the Marlboro Man would cost me thousands of dollar and an addiction to nicotine.
What? Did you say I could have made a choice not to smoke — that’s it’s my fault, not the Marlboro Man’s.
Well, ah, you make a good point.
I apologize, Mr. Winfield.