By Eric Wesoff
Each year, Shayle Kann, SVP of Research at GTM, provides the solar industry equivalent of Mary Meeker’s internet trends slide deck — providing some context for the industry and illuminating the not-so-obvious changes. This year’s presentation is called “The Evolution of Solar” — and this is a summary.
Kann suggests that the solar industry will evolve even faster in the next five years than it has in the previous five (Tom Werner, SunPower’s CEO, agrees). There is almost 20 gigawatts of solar operating in the U.S. today, and we could hit the 1-million-installations mark this year in a $15 billion market.
These numbers were almost unimaginable five years ago. And similarly, the solar market of 2020 might be unrecognizable to today’s market players.
