By Mark Greene, contributor | Forbes
The magic of web based mortgage lending is the evolutionary response to technology centric consumers looking for right now, minimum effort results. Smart phones pay for lattes and answer queries about everything from how to get there to what is it or what does that mean.
That huge web based marketplace retailer is lobbying for drones to deliver an online purchase within two hours of clicking “add to cart.” Virtual everything is the going forward focus of tech savvy consumers and just about every industry has adopted the change or die edict.
Mortgage lending is no different and just as the insurance and financial industries have taken to streamlining and instant gratification platforms; virtual mortgage financing is the new next thing. Or is it?
