Wednesday, December 1, 2021 12:21 pm

SRP spends big against its solar ‘enemy’

SolarBy Ryan Randazzo | The Republic |

Salt River Project spent about $1.7 million on advertising in three months as it tried to drum up support for a rate hike that included a controversial increase on solar fees.

Financial records and e-mails obtained from the utility show the company geared up last year for an intense debate with solar advocates, whom one SRP executive referred to as “the enemy” in an e-mail to public relations consultants. The company says the phrase was used in jest.

The SRP board of directors approved the increase Feb. 26. It averages 3.9 percent and includes a hike in the basic service fee and a new rate plan for solar customers. In addition, the changes will cost new solar customers an additional $50 a month if they don’t change their energy habits, according to SRP.


Share this!

Additional Articles

Rose Law Group pc values “outrageous client service.” We pride ourselves on hyper-responsiveness to our clients’ needs and an extraordinary record of success in achieving our clients’ goals. We know we get results and our list of outstanding clients speaks to the quality of our work.

News Categories