56% of agents call open houses ‘pointless’

Screen Shot 2015-08-18 at 7.33.38 AMDaily Real Estate News

Open houses are a polarizing topic in the real estate industry when it comes to judging their effectiveness. Fifty-six percent of real estate professionals recently surveyed by RISMedia called open houses “pointless,” while 44 percent said they were “powerful” in the marketing of a home.

Regardless, nearly 72 percent of agents claimed to host one to six open houses per month. Yet, nearly a quarter of agents said they avoid open houses completely.

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