‘Forbes’ article touts need for PhoenixMart

This artist’s rendering shows what PhoenixMart is projected to look like when complete.
This artist’s rendering shows what PhoenixMart is projected to look like when complete.

As construction on the PhoenixMart site continues, outside experts weigh in on the uniqueness of its “convergence” business model and whether or not Casa Grande is the best location for such a bold international megatrade center.

Larry Myler, CEO of the business consulting firm By Monday and an adjunct professor in the Rollins Center for Entrepreneurship & Technology at Brigham Young University, contributed an article for Forbes magazine last week highlighting the efficiencies of consolidating hundreds of businesses under one roof.

He referenced similar mega-marketplaces in China and Dubai and pointed out the need for something similar in the United States to keep American dollars from moving offshore.

Myler said one of PhoenixMart’s strongest selling points is the boldness of its concept.

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