By Mark Greene | Forbes
Marketing Services Agreements (MSAs) have been part of the mortgage landscape for two decades, they are financial arrangements between compensated real estate (or real estate universe) entities and compensating mortgage lenders. The lenders pay monthly fees to the real estate entities and the real estate entities refer mortgage business to the lenders. That is how it works, although participating lenders and real estate entities will tell you otherwise and argue how it is all about joint marketing initiatives. Yeah.
