[OP-ED] APS’ loss to solar is a few coins in its sofa

Lyndon Rive is CEO of SolarCity. :Photo- handout

By Lyndon Rive, CEO SolarCity | The Arizona Republic

(Editor’s notes: Opinion pieces are posted for discussion purposes only. Rose Law Group represents SolarCity.)

The shareholder value of Pinnacle West, parent company of Arizona Public Service, increased $2 billion in 2014, and its stock price increased 30 percent.

APS is doing extremely well for its parent company. But these numbers are rarely discussed as APS mounts aggressive attacks — sometimes in its own name, but more often through surrogates — against rooftop solar.

Its latest proposal to increase fees on solar customers by 400 percent would crush the rooftop solar industry in Arizona. Is that necessary?

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August 19, 2015

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[OP-ED] APS’ loss to solar is a few coins in its sofa

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