From custom dog portraits to a weekend in Vegas, some luxury real-estate agents work hard to give clients that perfect closing gift
By Alina Dizik | The Wall Street Journal
When Christophe Choo helped a couple purchase a $15 million Los Angeles home, he wanted to buy them a closing gift that was equally impressive. So instead of leaving a bottle of Champagne in the fridge, he and his wife ushered them onto a chartered jet bound for Vegas.
Mr. Choo, a real-estate agent at Coldwell Banker Beverly Hills, said he spent about $30,000 to accompany his clients on an all-expense paid weekend in Las Vegas, which included suites at the Encore Resort at Wynn and a visit to Tryst nightclub. Mr. Choo said his over-the-top closing gift strategy, which includes giving the most lavish gifts to clients who spend over $10 million, pays off. “My business is 70% repeat clients,” he said. “Creating memories is important.” He declined to say how much in commission he earned on the sale.
