Diana Olick | CNBC
Top executives at the nation’s largest homebuilder aren’t afraid to admit it: Cheap works. Its recent launch into the entry-level market is paying off big, and could be even bigger in the year ahead.
“We were first movers, and we were aggressive first movers,” Texas-based DR Horton’s CEO David Auld said on the company’s quarterly earnings call. “The Express [brand] has been the driver of market share gains.”