Horton succeeding with Express homes

Express homes
Express homes
A D.R. Horton home on sale in Oswego, Illinois/:Daniel Acker | Bloomberg | Getty Images

Diana Olick | CNBC

Top executives at the nation’s largest homebuilder aren’t afraid to admit it: Cheap works. Its recent launch into the entry-level market is paying off big, and could be even bigger in the year ahead.

“We were first movers, and we were aggressive first movers,” Texas-based DR Horton’s CEO David Auld said on the company’s quarterly earnings call. “The Express [brand] has been the driver of market share gains.”

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