By Terrance Thornton | Paradise Valley Independent
In the luxury resort business, if you aren’t evolving — you’re dying.
That mantra of innovation fuels the efforts of local hoteliers in places like Paradise Valley and Scottsdale to create fresh, energetic and one-of-a-kind experiences meant exclusively for each individual patron.
Beyond amenities and services provided, local luxury hoteliers have to mold the surroundings — primarily the structures of the resort campus and the landscape of the site — into a specific vision of indulgence.
