As competition grows the stakes are high in the Paradise Valley luxury resort game

Paradise Valley
Paradise Valley
Gary Stougaard, at left, and Andaz Scottsdale General Manager Scott Mason at the resort site now under construction. /Submitted photo

By Terrance Thornton | Paradise Valley Independent

In the luxury resort business, if you aren’t evolving — you’re dying.

That mantra of innovation fuels the efforts of local hoteliers in places like Paradise Valley and Scottsdale to create fresh, energetic and one-of-a-kind experiences meant exclusively for each individual patron.

Beyond amenities and services provided, local luxury hoteliers have to mold the surroundings — primarily the structures of the resort campus and the landscape of the site — into a specific vision of indulgence.

Continued:

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