Tempe looking for a new brand

Screen Shot 2016-02-01 at 2.22.30 PMBy Mike Sunnucks | Phoenix Business Journal

The city of Tempe has hired a Tennessee-based firm — over several local bidders — for an $82,000 consulting contract to help craft a new branding and marketing campaign.

City spokeswoman Nikki Ripley said North Star will take the next six months to help Tempe come up with a new branding campaign. Ripley said Tempe has never hired a branding consultant before.

“We’ve never done anything like this,” she said.

Continued:

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