REALTORMag
Builders are looking to target what they call C- and D-grade lots — which have largely been ignored in the years since the recession — to bring more entry-level buyers back to the market.
Since the recession, with financing often severely limited, builders have catered to wealthy buyers by focusing on prime-location lots, close to big cities, with A- and B-grade spots. But as the housing market has come back, builders are realizing that there’s a mostly untapped market of entry-level buyers who want to buy new too. However, that may mean new customers may need to go farther out to get an attractive price tag.
