By Mark Harris | recode
As first reported Thursday by Rose Law Group Reporter, Atieva will unveil its Tesla rival to select people Friday, ahead of a full launch in December, according to two sources close to the company.
The vehicle’s look has evolved considerably since early designs of the car, revealed last week by Recode, these sources say.
The soft launch will showcase Atieva’s final design and details of its production plans to hit the company’s ambitious goal of selling cars by the end of 2018. The news comes in a busy week for electric vehicles, which included updates on Tesla’s Model 3 and a new electric vehicle from Chinese tech company LeEco.
