How hybrid brokerages are changing real estate [Special Report]

Left to right: Xi Li, Don Griffin, Jude Rasmus, Kenny Selmon and Kim Pope of Virgent Realty/inman
Left to right: Xi Li, Don Griffin, Jude Rasmus, Kenny Selmon and Kim Pope of Virgent Realty/inman

Our in-depth report on the rise of new real estate business models — and what they mean for the industry

By Teke Wiggin | inman

A large California real estate broker was recently on a listing presentation for a multi-million dollar home when the seller said, “Now let’s talk about your commission. You just aren’t worth $350,000.”

The veteran and respected broker woefully thought to himself, “He is right. I am not.”

Commission compression is common in a seller’s market, but something else may be at work as the Internet makes consumers smarter and emboldens them to challenge almost every aspect of a real estate transaction.

Continued:

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