Mike Allen and Jim VandeHei reveal their plan for media domination

For starters, their new company will be called Axios, which means worthy in Greek. And Allen will return with a newsletter that “cuts across our topic areas.”

By Sarah Ellison | Vanity Fair

The much-anticipated new media venture from Politico co-founder and former C.E.O. Jim VandeHei and Mike Allen, the founding father of its Playbook newsletter (the lifeblood of the enterprise for years), has been shrouded in mystery since the duo departed earlier this year. VandeHei seemed to suggest its broad contours through various well-placed hints and intimations. Now, he and his partners are unveiling the company name and its mission statement, neatly rolled out ahead of VandeHei’s appearance at a Recode conference.

The name: Axios. The mission statement: “Media is broken—and too often a scam.”

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