Advertisers are pushing to keep their brands away from ‘fake’ news

By Julia Boorstin | CNBC

At the close of 2016, controversies about fake news won’t quit.

On the heels of Kellogg and other big brands pulling their ads from Breitbart, brands are questioning whether they want to be associated with controversial or extreme political content.

Sources tell CNBC that across the advertising industry agencies are meeting with clients and their ad tech partners, and brands are looking for more control over where their ads are placed.

One company, Kargo, is positioning itself as a solution. The mobile ad company puts brands’ ads on 300 premium mobile news sites and apps from 70 media companies, ranging from The New York Times and NBCUniversal’s properties, to Hearst and Vice.

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December 13, 2016

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