Liv Buli | Forbes
When Jack Stratton of Vulfpeck closed out his Kickstarter campaign to fund the album The Beautiful Game on October 17 at more than $104,000 he wasn’t particularly surprised. Never mind that the funding goal was set at a less-than-ambitious $1. This is not the first time Stratton has used the crowdfunding platform to raise money for a project, nor is it likely to be the last. And he knew exactly what he was doing.
For those unfamiliar with Vulfpeck, the band is comprised of four founding members who met at the University of Michigan music school, as well as a rotating cast of collaborators on vocals. “It was always part of the plan,” says Stratton, “Being a Motown-esque rhythm section featuring lead vocalists.” On each record they introduce new blood. “It really ignites our recording sessions. We steal their life force and use it,” he says with a sly chuckle.
