By Carolyn Dryer | The Glendale Star
For some business owners in the downtown area, change is something they are looking forward to. One business owner, who wished to remain anonymous, has been disappointed in the way the city markets itself and wonders why it appears certain businesses receive more publicity than others. That particular business is not alone.
This is not about who receives and who is denied vendor permits during special events in the downtown area. This is about overall exposure through publicity in all media. The main marketing tool for luring visitors – and hopefully, overnight visitors – to the city is the Convention and Visitors Bureau, now called Visit Glendale. And, with those visits, the city counts on subsequent spending, thus increased tax revenues to city coffers.
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