By Steven Totten | Phoenix Business Journal
The city of Scottsdale has made it a priority to focus on south Scottsdale — or the McDowell Corridor — for the past few years. Now it’s rolling at a new brand in hopes of continuing the area’s revitalization.
Last week, after a 15-months of community-based research with more than 2,500 local residents, one-on-one interviews, 17 focus groups, and a 14-week online platform, the city unveiled a new logo for the area using the image of a hummingbird to represent the four branding pillars: location, quality of life, outdoor lifestyle, and mid-century architecture.
The new brand is at least one of three Scottsdale brands: the former Scottsdale Convention & Visitors Bureau recently rebranded as Experience Scottsdale, and the city’s economic development department is branded as “Choose Scottsdale.”
