61 percent of those who spend in Prescott come from outside the city
By Max Efrein | The Daily Courier
Getting a major retailer to even consider including your city in its next expansion effort is difficult.
As with any sales pitch, it’s about piquing someone’s interest.
“Just getting our foot in the door literally and getting the conversation started,” said John Heiney, the City of Prescott’s Community Outreach Manager.
To narrow their focus and increase their chances of success, the city — with the approval of the City Council — contracted with a customer analytics provider called Buxton Company in December 2016.
