Daily Real Estate News
So far this year, Google searches related to buying a first home have surged to 44 percent of all homebuying-related search activity—up 11 percentage points compared to a year earlier, according to a new study by Chase Home Lending. This may mean you’ll want to increase content on your website geared toward first-time buyers.
“I had assumed that we would start to see millennials come [into the market] in force in the next two years,” says Amy Bonitatibus, chief marketing officer at Chase Home Lending. But “they’re already here and buying today.”
