Sayo Akao | Phoenix Business Journal
Following success in swanky Scottsdale, a home staging company is eyeing expansion next door in Phoenix.
Showhomes, started in 1986, uses interior design to transform vacant homes before putting them on the market to increase the chances of selling the home.c
“We bring in furniture, art, declutter, depersonalize, and make it look like a model home,” said Matt Kenton, COO of the company. “We have helped sell over 35,000 homes valued at about $10 billion since we started.”
Traditional home staging is not the only service on Showhomes’ roster, which includes home updates, home makeovers, and home manager staging, the company’s most successful service.
“Fifty percent of our business is the home manager program,” said Kenton. “We match vacant homes with relocated executives looking for housing.”
The customer base for Showhomes home manager program also includes empty nesters, new professionals and individuals going through a divorce, said Kenton, but one characteristic is common amongst all customers – flexibility.
The program allows individuals to live in an upscale home at a reduced rate while the home is on the market, but the customers also need to be willing to temporarily leave if there’s a showing and relocate if the house is bought, which Kenton says generally the customers actually appreciate.
