Toll launches VR design tool

Toll photo

Kitchen 360 creates a one-of-a-kind sales experience for home buyers

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Toll Brothers announced today it has begun to pilot a new tool to allow home buyers to use virtual reality to envision design selections in their homes, and make changes that reflect their preferences. This first-of-its-kind VR application allows buyers to create their kitchens from the ground up using Toll Brothers’ diverse selection of options.

Kitchen 360, which makes its debut at Toll Brothers’ Englewood, Colo., Design Studio, as well as the sales offices at The Hills at Parker and Highlands at Parker in Colorado, provides a new kind of luxury home-buying experience. Toll Brothers’ 3D configuration solution and floor plan visualizer offers home buyers a realistic tour through the kitchen of the selected Toll Brothers home using a tablet or networked VR headset.

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