Phoenix International Raceway to become ISM Raceway starting in 2018

Jennifer Stewart/USA TODAY Sports, USA TODAY Sports

By Michael Knight, Special for azcentral sports

What’s in a name?

For Phoenix International Raceway to become ISM Raceway starting in 2018, a total investment that could approach $100 million over 10 years, including installation of leading-edge digital technology designed to enhance the at-track experience for fans and corporate partners alike.

ISM – Ingenuity Sun Media – will pay an annual single-figure million-dollar fee during the next decade for the track’s first-ever naming-rights sponsorship, azcentral sports has learned. The official announcement of ISM Raceway is scheduled for Tuesday.

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